Kindred Financial – Raymond James
Kindred Financial Partners required a digital experience that reflected the firm’s deeply personal approach to wealth management while reinforcing the credibility and professionalism associated with the Raymond James brand. The objective was to create a website that felt approachable and relationship-driven while moving beyond traditional financial services aesthetics to emphasize trust, family values, and long-term partnerships. The site communicates the firm’s philosophy of personalized financial guidance and highlights its commitment to serving multiple generations of clients.
Year
2016
Disciplines
Art direction
Website design
Strategy
As the Art Director, I established the visual direction by balancing Raymond James’ established brand standards with a more welcoming, human-centered experience unique to Kindred Financial Partners. The design focused on clean layouts, generous white space, authentic imagery, and thoughtful typography to create a sense of confidence and clarity. Strategic use of photography and content hierarchy helped reinforce the firm’s emphasis on relationships, integrity, and personalized service while making complex financial information feel approachable.
I also led the front-end build, ensuring the visual design translated into a polished, responsive experience across desktop, tablet, and mobile devices. Special attention was given to page structure, navigation, accessibility, and performance, creating an intuitive user journey that allows visitors to quickly explore services, meet the advisory team, and understand the firm’s planning process. The implementation maintained consistency with Raymond James’ corporate framework while allowing the Kindred Financial Partners brand to establish its own distinct identity.
The final website successfully blends institutional credibility with a personal, family-oriented aesthetic, resulting in a digital presence that reflects the firm’s core values while supporting business development and client engagement. The project demonstrates my ability to art direct within established enterprise brand guidelines while creating a differentiated experience through thoughtful design execution and front-end development.