Garrison Financial – Raymond James
Garrison Financial needed a visual identity that reflected the confidence, stability, and personalized service expected from a modern financial advisory firm. The objective was to create a brand that balanced professionalism with approachability. Thus moving away from the traditional, corporate aesthetic often associated with financial services in favor of something more refined, trustworthy, and client-focused.
Year
2016
Disciplines
Art direction
Branding
Website design
Strategy
Website:
Beginning with the brand identity, I developed a logo and visual language centered on simplicity, clarity, and longevity. Every design decision – from typography and color palette to iconography and spacing – was made to communicate credibility while remaining welcoming to prospective clients. The restrained visual system reinforces the firm’s emphasis on thoughtful financial planning and long-term relationships rather than aggressive sales tactics.
As Art Director, I established the creative direction across the entire digital experience, ensuring the website aligned seamlessly with the new brand identity. The interface emphasizes clean layouts, generous whitespace, and a logical content hierarchy, allowing visitors to easily navigate financial services, educational resources, and contact information. The design intentionally minimizes visual clutter, creating a calm and confident browsing experience that mirrors the firm’s consultative approach to wealth management. Financial advisory firms often rely on trust as their greatest differentiator, making clarity and transparency essential design principles.
I also led the front-end build, translating the visual concepts into a responsive, high-performing website that maintained design integrity across desktop, tablet, and mobile devices. Careful attention was given to typography, spacing, and interaction details to ensure a polished user experience while preserving accessibility and performance.
The final result is a cohesive brand and digital presence that positions Garrison Financial as an experienced, dependable financial partner. By combining strategic branding with thoughtful user experience and meticulous implementation, the project delivers a professional platform that builds confidence with prospective clients while supporting the firm’s long-term business growth.